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Hello!

My name is Brett. I have worn many hats throughout my career, but you can call me a Product Designer.

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By day, you can find me enjoying one-too-many cups of coffee as I contemplate visual hierarchies, build component libraries, and re-read acceptance criteria.

 

By night, you can find me elbow-deep in a bag of popcorn or jamming out to live music at the local pub.

Let's Get

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Experience

Senior Product Designer
Disney Parks, Experiences, and Products

October 2022 – Present

  • Conceptualized and delivered designs for several of Disney's digital products, including Disney Cast Life – an employee resource tool used by tens of thousands of employees.

  • Collaborated closely with various teams including product managers, software engineers, and stakeholders to translate business requirements into compelling design solutions.

  • Ensured that designs reflected Disney's brand identify while also prioritizing user experience. 

  • Actively presented to leadership teams, demonstrating the value of design in achieving business goals.

Digital Marketing Manager
Orlando City Soccer Club

May 2022 – Present

  • Create User Journeys for Email Campaigns, Lead Generation, and other marketing initiatives.

  • Redesign email templates so to enhance User Experience on mobile devices.

  • Analyze Email Engagement (i.e. Open Rates, CTR, CTOR, etc) and Ticket Revenue data to enhance Marketing Campaigns.

  • Oversee budget and spend of Paid Social, Paid Display, and Paid Search channels.

  • Present monthly reports to key management regarding status of campaigns, websites, and paid initiatives so as to adjust KPIs and improve marketing strategies.

Digital Marketing Manager
Seminole Hard Rock Support Services

June 2020 – May 2022

  • Designed landing pages for Hard Rock Cafe promotions and marketing initiatives.

  • Utilized wireframes to pitch website, email, and other creative redesigns to management.

  • Analyzed data to determine how users engage with Hard Rock products and how to better improve their User Experience.

  • Arranged visualizations and information in Google Data Studio to build reports that are easily legible to key stakeholders.

  • Managed various creative content such as imagery, copy, operating info, menu items, etc.

  • Built, tested, and deployed email campaigns across various Hard Rock International LOBs.

Digital Marketing Specialist
Seminole Classic Casino

September 2019 — June 2020

  • Designed various forms of digital and print collateral such as posters, website imagery, logos, brochures, digital menu boards, slot machine content, etc.

  • Redesigned existing web content to provide a User Experience that met industry trends.

  • Evaluated paid digital campaigns using metrics gathered from Adobe and Google Analytics.

  • Distributed campaign funds according to monthly budgets and ad performance.

  • Planned, produced, and published organic content for social platforms.

  • Managed web content with promotional events, giveaways, etc.

Digital Marketing Specialist
Holler – Classic Automotive Group

September 2015 — August 2019

  • Created marketing materials that maintained local brand identity but also adhered to OEM guidelines.

  • Designed landing pages to announce products and seasonal offers.

  • Content-managed digital collateral across multiple websites and various social accounts.

  • Developed responsive email campaigns with custom HTML and CSS.

  • Built custom lists within the CRM to use in targeted email campaigns.

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